Behind the Brand
Born from the Industry. Built to Change It.
You are one in a million, let’s keep it that way.
Strategy That Actually Moves the Needle
Altered Concepts Group brings a modern, no-BS approach to consulting. We specialize in optimizing concepts, evolving guest experiences, and driving real profitability—fast.
Whether you’re scaling, reinventing, or just trying to keep up, we build custom strategies that meet you where you are and take you where you want to go. From single-unit operators to national brands, we equip restaurants of every size with the tools, systems, and support to compete—and win.
Built From the Inside Out
The Founder of ACG, Caleb Grose, started in the restaurant world the old-school way—on the floor, grinding through every role the industry had to offer. That hands-on experience didn’t just teach him how restaurants work—it showed him where they break, and where they can evolve.
Over the last 20+ years, Caleb has led national brands as a senior executive across food & beverage, training, operations, and supply chain. He’s architected inventory systems, engineered kitchen efficiencies, launched game-changing menus, and trained teams coast to coast. He doesn’t just understand the restaurant business—he’s lived it at every level.
After working with traditional consultants and seeing how disconnected the process had become, he knew there had to be a better way. One built on partnership, not PowerPoints.
That’s why he founded Altered Concepts Group—to offer restaurant leaders something real: custom solutions, grounded in experience, built to scale, and delivered with urgency. Flexible when needed, firm where it counts, and always focused on getting results you can actually feel.
We’re not here to talk at you. We’re here to build with you—when you’re ready.
Caleb Grose - Founder of ACG
“My career hasn’t followed the traditional playbook—and that’s exactly what gives me an edge. I’ve had a seat at every table in the restaurant world, from the dish pit to the boardroom. That vantage point shaped how I lead, how I listen, and how I make real impact.
I’ve seen too many consultants come in, check boxes, collect checks, and disappear. That’s not me—and it never will be. My greatest strength is investing in people, not just solving problems. I don’t believe in parallel partnerships built on transactions. I believe in working side-by-side, with shared skin in the game.
The restaurant industry is one big, messy, beautiful family—and I’m here to protect that spirit while helping it evolve.”
Built Around You.
At Altered Concepts Group, we don’t offer one-size-fits-all solutions. We build bold, custom strategies that set you apart—because standing out beats fitting in every time. Every partnership starts the same way: a blank sheet of paper and an open mind. During your free consultation, we’ll listen, learn, and begin designing solutions built specifically for your brand—not borrowed from someone else’s.
We believe in enhancing what you already do best, not reinventing what doesn’t need fixing. You’re the expert in your business—we’re here to expand your edge and help you scale smarter, faster, and with purpose.
Our team is trained to think holistically and act with precision. We don’t get stuck in silos or tunnel vision. If we spot ways to improve other parts of your business while we’re in it with you, we’ll speak up and step in.
Let’s start the conversation. Book your free 30-minute strategy session and let’s see what’s possible—together.
Street Cred.
